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Welcome home!

It is always a privilege to share with our partners our passion to provide high-quality clothing to cyclists. At the beginning of November, we invited four loyal Etxeondo dealers from Belgium, the Netherlands and Luxembourg to our headquarters. Across two days with us, they lived close to the beating heart of Etxeondo and experienced the rich Basque culture, which underpins the identity of our brand.

The Breakthrough Years (1983-1988) Part 2.

In 1986, four teams rode the Tour in Etxeondo clothing: Orbea, Fagor, Kas and Reynolds.

“Marketing has changed; back then the most important thing was to dress professional teams and win races,” says Paco Rodrigo. “Here we had everything; good riders, good companies with an interest in investing in cycling and signing big names. We had a lot of cyclists winning races, it was impossible to even keep count”. 

The Breakthrough Years (1983-1988) Part One.

“How many riders got off the bike because they couldn’t stand the friction with the saddle anymore?,” asks Pedro Delgado.

It certainly happened more often in the days of leather chamois, which were rough and creased.
With the cumulative stress of hours and days and weeks of riding, with sweat and dust, rough and bumpy roads, any imperfection in the chamois could leave a rider in severe pain.

Where it All Begins

Where it all begins. The time when the cyclist lays the foundations for the following year. In cycling, winter is for building your base condition. With bad weather, it can be a tough few months. In the mini-documentary “On Lightness” we wanted to reflect on how each cyclist sees this time of year. Where everything begins. Where the base is built.

Esperamos que estés disfrutando de los contenidos de nuestro Magazine. En el caso de que tengas interés en alguno de nuestros productos te invitamos a visitar nuestra tienda online.
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