Roelofs' visit to Etxeondo
A group of customers from the Fietsspeciaalzaak Roelofs shop in Arnhem, the Netherlands, had the experience of riding through the Basque Country and getting to know Etxeondo first hand.
Discovering Etxeondo
A group of customers from the Fietsspeciaalzaak Roelofs shop in Arnhem, the Netherlands, had the experience of riding through the Basque Country and getting to know Etxeondo first hand.
Reaching 100 years is a milestone that few businesses can boast of. Roelofs was founded in 1924 by the great-grandfather of the current owner of the business, Marc. He started doing repairs in a small shop and in 1940 he opened a new one in the current location of the store. In 1978, Marc’s father took over the business, with Roelofs becoming a reference point in the area for bicycles and accessories.
Thus, the Fietsspeciaalzaak Roelofs shop wanted to celebrate its centenary with a group of customers, with a trip to the Basque Country and Etxeondo, to discover first-hand its production processes and techniques. The day marked in red was Friday. A day to visit Etxeondo’s factory, but not before exploring the countryside where the company was born. So, after a quick breakfast, we set off on our bikes towards Larraitz.
The group was swelled by several special guests: the professional riders Unai Iribar from Kern Pharma, Urko Vidal and Naia Amondarain from Laboral Kutxa and Unai Zubeldia of Euskaltel Euskadi. The pros encouraged the group to enjoy the climbs, terrain to which they are not accustomed.
The weather was fine and after an hour and a half of riding, the group reached Etxeondo. After a short break to regain strength, it was time to visit the offices and the production centre.
A unique experience in the Basque Country thanks to Etxeondo, the textile brand that didn’t want to miss Roelofs’ centenary celebration and wishes them every success in the future.
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