In the 1990s, a little-known cyclist wore Etxeondo’s most advanced garments even before the professionals: Alberto Guisasola, a doctor from San Sebastian who was passionate about ultra-distance races such as the 1,245-kilometre Paris-Brest-Paris. In 1995, together with eight other cyclists, he set the record for the race: 43 hours and 20 minutes. Always with the same bib-shorts, yes.

Part of Etxeondo’s history is written in French, caressed by the most beautiful mountain passes in Europe and to the sound of the Tour de France. Anecdotes inside and outside a race that for years has been considered a mecca of world cycling. From 1983, with Ángel Arroyo to 2001 with Roberto Laiseka, passing through Perico Delgado, Haimar Zubeldia and the historic adventure with Tom Doumolin, the ‘allez, allez’ has always been present within the four walls of the Basque company.

The pioneering collaboration between Etxeondo and Gore began in the 1990s. Etxeondo was the first brand to bring Gore’s cutting-edge fabric technology to the Spanish side of the Pyrenees, both to the domestic cycling market and the country’s professional teams.