Meeting between Etxeondo and retailers in the Netherlands
The cyclist who cycled for 50 hours straight
In the 1990s, a little-known cyclist wore Etxeondo’s most advanced garments even before the professionals: Alberto Guisasola, a doctor from San Sebastian who was passionate about ultra-distance races such as the 1,245-kilometre Paris-Brest-Paris. In 1995, together with eight other cyclists, he set the record for the race: 43 hours and 20 minutes. Always with the same bib-shorts, yes.
Vive Le Tour!
Part of Etxeondo’s history is written in French, caressed by the most beautiful mountain passes in Europe and to the sound of the Tour de France. Anecdotes inside and outside a race that for years has been considered a mecca of world cycling. From 1983, with Ángel Arroyo to 2001 with Roberto Laiseka, passing through Perico Delgado, Haimar Zubeldia and the historic adventure with Tom Doumolin, the ‘allez, allez’ has always been present within the four walls of the Basque company.
The 1990’s (1989-1997): Innovation with ONCE
Manolo Saiz remembers the day he entered the Etxeondo farmhouse and opened the boxes of clothing for the team he had just created.
It is always a privilege to share with our partners our passion to provide high-quality clothing to cyclists. At the beginning of November, we invited four loyal Etxeondo dealers from Belgium, the Netherlands and Luxembourg to our headquarters. Across two days with us, they lived close to the beating heart of Etxeondo and experienced the rich Basque culture, which underpins the identity of our brand.
The Breakthrough Years (1983-1988) Part 2.
In 1986, four teams rode the Tour in Etxeondo clothing: Orbea, Fagor, Kas and Reynolds.
“Marketing has changed; back then the most important thing was to dress professional teams and win races,” says Paco Rodrigo. “Here we had everything; good riders, good companies with an interest in investing in cycling and signing big names. We had a lot of cyclists winning races, it was impossible to even keep count”.
The Breakthrough Years (1983-1988) Part One.
“How many riders got off the bike because they couldn’t stand the friction with the saddle anymore?,” asks Pedro Delgado.
It certainly happened more often in the days of leather chamois, which were rough and creased.
With the cumulative stress of hours and days and weeks of riding, with sweat and dust, rough and bumpy roads, any imperfection in the chamois could leave a rider in severe pain.
The Etxeondo story: from the Amasa-Villabona farmhouse to the Paris podium. Part Two.
Paco became friends with Mikel, a worker at the Mondragón Orchestra record company and a cyclist at the Zikuñagako Ama de Hernani club.
The Etxeondo story: from the Amasa-Villabona farmhouse to the Paris Podium. Part one.
Paco Rodrigo and María Jesús Uranga sketched the first Etxeondo designs in 1976, next to the cows with whom they shared an ancient farmhouse in Villabona (Gipuzkoa).
The values jersey
Sometimes, we enjoy moments of clarity. Ideas. Thoughts that enter your mind, empowering your imagination. It is 2014, on a road somewhere in the Basque Country. Riding his bike, feeling that unparalleled sense of freedom, the wind on his face, the pedals spinning, chef Iñigo Lavado was ticking off the kilometres with his friend, the veteran professional cyclist and Tour de France stage winner, Juanma Garate. Then it happened.